There’s a very good reason people say that sales is an art, not a science. Considering the ever-changing complexity of the B2B sales environment, it’s reasonable to feel that a formal “scientific” sales process would only inhibit good salespeople from doing their job flexibly and well?
http://www.membrain.com/blog/b2b-selling-is-too-complex-and-dynamic-for-a-formal-sales-process
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