onsdag 12 juli 2017

Here’s why you need to understand confirmation bias in sales


It’s no secret that human beings do not always make perfectly logical decisions. As much as we may try, our emotions frequently get in the way. To make matters worse, our brains can get in the way, too. We are quite literally wired to take “shortcuts” in thinking, called “heuristics.”
https://www.membrain.com/blog/confirmation-bias-in-sales

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