Most sales methodologies stress the importance of identifying whether a budget exists, and a naïve interpretation of the BANT qualification framework [Budget, Authority, Need, Timeframe] might imply that unless a current and adequate budget exists, it’s not worth trying to sell the prospect anything.
https://www.membrain.com/blog/is-your-prime-contact-a-budget-maker-a-budget-shaper-or-a-budget-taker
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