Over the past several months, we’ve been exploring the impact of cognitive bias on the sales organization, and how to both harness its power and overcome its negative impacts. This week, we’re looking at a cognitive bias that makes you, and your sales teams, cocky… even if you think it doesn’t.
https://www.membrain.com/blog/this-cognitive-bias-is-making-you-cocky-and-undermining-your-sales
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