Many sales leaders remember when Salesforce hit the market in 1999 and created a buzz around how it was going to make sales more efficient and effective and increased pipeline visibility. Next, “sales enablement” was the hot new topic in the industry, promising to change everything for the better and optimize sales performance. Over the years, we've seen social selling, marketing automation and several others being tagged the silver bullet for sales effectiveness. Today, the growing buzzword seems to be artificial intelligence.
https://www.membrain.com/blog/how-to-optimize-sales-effectiveness-with-membrain
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