When we first meet, almost no sales director I talk to is thrilled with the quality of their sales pipeline. They may have a few superstar salespeople who are bringing home the bacon, but it’s rare that they have good visibility into when that will happen or where. Even rarer is the organization that can accurately measure KPIs related to pipeline quality across their organization.
https://www.membrain.com/blog/how-this-one-old-problem-degrades-your-pipeline
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