World-class sales organizations continually optimize their process—here’s how you can too

Despite all the data demonstrating the value of implementing a formal sales process, the vast majority of companies still have not done so. Many others do have a sales process, but it’s located in a folder on a shelf, and rarely consulted.
http://www.membrain.com/blog/world-class-sales-organizations-continually-optimize-their-process-heres-how-you-can-too