When Buyer and Seller Act as Partners, They are Building a Bridge to Profitability

I think (hope) we all accept that sales success today demands a radical shift from the “peddler” mentality of merely demonstrating products and expanding on their features. It requires treating the customer as a participant. More often than not, a “flashy” sales presentation alone alienates rather than persuades.
http://www.membrain.com/blog/when-buyer-and-seller-act-as-partners-they-are-building-a-bridge-to-profitability